TABtouch and The Brand Agency launch new campaign for SuperPick specials betting product
The Brand Agency has launched its first major campaign for TABtouch.
The campaign, which commenced over the weekend, promotes ‘SuperPick’ – a unique specials product exclusive to TABtouch, WA TAB’s mobile and desktop betting platform. SuperPick gives account holders the power to choose from the best range of specials available, including Money Back and Profit Plus. Users get one SuperPick every day on any Australian race. And, in the second phase of the campaign, users will be able to take advantage of BONUS SuperPicks on selected feature races.
SuperPick is the only specials product available that puts choice in the punters hands, giving WA TAB a truly competitive position in a dynamic and cluttered marketplace.
This fully integrated campaign will run across TV, radio, digital display, outdoor, experiential, social media and search. The Brand Agency in partnership with WA TAB was responsible for all strategy, media planning, creative and campaign production.
Mike Saunders, GM Wagering at TABtouch said “The TABtouch team is really excited to deliver SuperPick in time for the Spring and Summer racing carnivals. It’s all about delivering choice and extra value to our loyal and ever expanding customer base.”
Nick Bayes, General Manager at The Brand Agency added, “Online betting is probably one of the most competitive markets there is, and we are competing with global brands with the budgets to match. WA TAB’s SuperPick product sets them apart from the rest of the market. The campaign we’ve created not only promotes the product in a differentiated and engaging way, it is spot on from a brand perspective. We’ll be building on this platform for the future.”
Credits
Agency: The Brand Agency
Creatives: Craig Buchanan, Nathan Teoh and Melita Masters
Agency Producer: Belinda Di Corti
Strategy: Alison Ray
Account Management: Alison Kelly, Telisha Pallot and Sarah Kappeler
Media: Angela Naaykens, Kate Brooks and Debby Jones
Production Company: Filmgraphics Entertainment
Director: Ariel Martin
Client: Mike Saunders, David Stedman and Louisa Ross