Synergy chooses Market United to add spark to digital marketing

WA’s largest energy retailer Synergy has appointed Market United as its new digital agency.

Market United won the contract following a competitive pitch against three other agencies. They will provide digital marketing strategy, design and technical development to drive more residential and business customers to use Synergy’s online service.

According to Synergy e-channel manager Richard Quance, Market United isin the best position to help Synergy engage with customers using newdigital communication channels.

“We’ve set ambitious targets for migrating our customers towardsself-service through our website, and we see Market United as playing akey role in helping us achieve these goals,” said Quance. “Theirexpertise in digital marketing will be invaluable to us as we enterthis new stage.”

Market United will be handling all aspects of online marketingincluding customer, corporate, issue and product e-marketing forSynergy, which serves close to one million residential and businesscustomers.