SWM partnership adds colour to Swan Taxis fleet

Wraparound advertising on taxis, commonly seen around the world, is about to become a part of the Perth landscape.

In conjunction with Seven West Media WA, Swan Taxis has introduced taxi advertising wrapping to its fleet, providing a new option for both big and small businesses to spread their message to customers.

“The initiative transforms Swan Taxis into striking mobile advertising billboards,” said Declan Cahill, Head of Commercial Development at Seven West Media WA.

“This partnership offers valued advertisers an ability to further expand their exposure, complementing our extensive marketing reach,” said Seven West Media WA chief executive officer Chris Wharton (pictured above right).

Swan Taxis chief executive See Peng Yeo (above left) said: “We are delighted with our collaboration with Seven West Media/The West Australian and with introducing a modern-world standard in taxi wrap advertising to Perth. Not only does the initiative provide extra vibrancy to the streets of Perth, it provides Swan Taxis with an opportunity to differentiate from other on-demand transport operators.”

Swan Taxis is a member of Singapore-based ComfortDelGro, one of the largest land transport companies in the world.

Contact Declan Cahill for more information.