SUMO develops online presences for Live and Lavan Legal

Digital agency Sumo has taken Live clothing’s online presence to the next level. Sumo’s business development manager Chris Braine said Live is one of the first Perth based brands to fully embrace a digital strategy.

“Live is not a clothing label itself so people don’t shop at Live looking for a certain make of clothing, they shop there because it’s Live. So for us it was pretty clear that the experience of shopping at Live needed to be echoed online,” said Braine.

Through the website, visitors can check out the latest catalogues and ranges in store, find out what is news, check out the latest music events and join Live Club. The website is also the door to Live’s direct marketing campaigns.

“Live’s current database sits at approximately 20,000 members and this membership information has been integrated into the website systems, enabling Live to fully utilise this captive audience. These systems also have the capability to be integrated with the point-of-sale systems and loyalty program currently used by Live in store.”

Sumo has also introduced Live to new Bluetooth technology, which gives the retailer another point of contact with its customers. Braine said that the strategy and tools such as those created for Live gives clients a more accurate bang for their buck.

“This is an example of a business getting the most value out of its online presence and hitting proven and effective targets.”

At the other end of the tonal scale Sumo has developed a new website for top law firm Lavan Legal.

Video is used as a major feature on the site to create a more personal experience and promote a feeling of transparency and accessibility, characteristics that the firm prides itself on.

“We felt that a standard set of static images with staff biographies wasn’t going to give visitors to the site the personal experience Lavan Legal was seeking,” Braine said. “Video integration gives a sense of one on one conversation. You can see and hear the people that run the practice, really get to know them. It also allowed us to take Lavan Legal in a direction that was completely different from many of their peers and the use of video reduced the need for long sections of legal jargon.”

Lavan Legal partner Dean Hely said the site was not only a key communication tool for the firm, but a point of difference.

“The website Sumo developed is not only practical but reflects the firm’s ethos and values. The videos of our partners not only personalise the site, they create a point of difference.”