Steve Betts takes new role in Melbourne office of Perth-based ad agency The Marketing Mix

After 11 years with Network Ten WA, former Sales Director Steve Betts has taken a new role with Perth-based ad agency The Marketing Mix in their Melbourne office. The Marketing Mix has been operating successfully in Melbourne for the last 3 years and welcomes Steve as their new State and Business Development Manager.

“We are absolutely thrilled to have Bettsy on board to head up our Melbourne office,”said Chris McCarthy, Managing Director at The Marketing Mix. “He did a fantastic job at Ten in a tough market – he’s a team player but he’s also a team builder. I can’t think of anyone else I’d rather have develop our business here in Melbourne.”

Betts said his family circumstances drew him back to his home town of Melbourneand the timing couldn’t have worked out better.

“Chris was a great client of mine at Ten and I’m looking forward to working with him again. I’m excited to take TMM’s Melbourne operation to the next level and build on the stellar team they’ve already got over there.”

McCarthy said for other WA agencies who want representation on the ground in Melbourne, The Marketing Mix is looking at contracting out some of their sales staff to provide this service. The Sydney market is also on the agenda in the New Financial Year.

Betts will officially start with The Marketing Mix in the New Year.