Eskimo Joe wows the audience as Southern Cross Austero unveils SCA Engage for 2014

Southern Cross Austereo has unveiled its new vision for 2014 at the launch event ‘SCA Engage’ at Perth’s Heath Ledger Theatre. The crowd was entertained by Eskimo Joe, and Fringe Festival sensation Briefs. Australia’s Next Top Model judge Didier Cohen spiced up the evening with a DJ set.

Yesterday’s event officially launched both SCA’s new content line-up at a national level and showcased Perth stations, mix94.5 and 92.9, both of which have new breakfast shows that launched late last year.

The event saw key stakeholders, clients, media agencies and talent, including Perth’s Number One commercial breakfast show, Clairsy, Shane and Kymba and new kids on the block 92.9’s Heidi, Will and Woody, celebrating a new era for the company.

As well as the local shows, SCA showcased a new line-up across its national radio networks, regional television and digital assets, reinforcing that it remains the most innovative media company in Australia, with an ongoing commitment to delivering firsts in entertainment media solutions.

In 2014, SCA will have a sustained focus on delivering progressive and engaging entertainment media solutions, excellence and expertise in content creation, compelling and inclusive client solutions, unique innovation (social, mobile, data and partnerships) and original thinking.

Chief Executive Officer Rhys Holleran said, “We are thrilled with the reaction of key stakeholders to our plans for 2014. With great new shows and proud partners, we look forward to 2014 being a great year.”