Solid Films goes for Glory
The latest TVC for Perth Glory features some fancy foot work from Robbie Fowler and some fancy 3D animation from Solid Films.
GloryMedia and Marketing Manager Steve Nelkovski realised his latest recruitoffered a massive opportunity to increase membership and approachedSolid Films for production of the TVC.
VIEW THE TVC:
Solid Films director Jason Thomas responded with the concept of alate-night warehouse scratch match where the man with the moves isrevealed to be football legend Fowler. He asks “I’ve joined PerthGlory, have you?”
The concept and tag line developed by Solid Films has been extendedinto an integrated media campaign including TV, Radio, Print, On-lineand Press.
Client: Perth Glory Football Club
Producer: Belinda Kelsall
Director: Jason Thomas
Production Company: Solid Films
Edit: James Hawkes
Animation: House of John Cheese
Sound: Brainestorm
4 Comments
On the back of the World Cup good to see the Glory management doing something positive.
A…………………………………….hhhhhhh the scouse accent. Good job he can play football!
i am a big glory fan from way back. thrilled to have robbie on the team and looking forward to the return of the glory days. the ad is a very positive step (and opportunity) for the glory. but it is so lacking in any consdieration of developing the glory brand that you wonder if they are about to go completely under before they’ve even had a chance to get ahead.
in terms of Solid Films …the transition from the ‘man with the moves’ to robbie is so poorly done (from flowing locks to short hair!) you wonder if they know their football from their AFL.
C,mon Steve, I would have loved to have seen something a little more ‘original’. Its almost as if people can’t produce a sport clip without doing the grunge thing. Warehouse, dark , scratchy, dripping water, mood light….blah blah. we’ve seen a lot of this sort of stuff. Lets be honest its all a bit of a blur until the face mask frame. I think football is pretty cool, but not sure this would make me buy a season ticket.