Social media evolution for business

The evolution of online social media has produced a lot of changes in business operations and now we’re in the midst of a profound power shift: from the producer to the consumer. Shadowing the footsteps of consumers, businesses big and small alike are taking advantage of social networking to capture and interact with their market. The question now seems to be how business can commercialise the web and social media whilst maintaining the integrity of existing interactive relationships.

Social Media can be intrinsically linked to the growth, perception, and general strength of a business, but takes a consistent effort and a knowledge of social media fundamentals to be employed profitably.

Media140 Founder, Andrew Gregson believes an effective social media strategy will not only improve consumer perceptions of a company or brand, it will show direct return on investment when, delivering positive returns to a company’s bottom line. Media140, a global series of unique multimedia conference-style events was created by Gregson in the hopes of helping companies struggling to embrace the social media movement. The conferences are designed to facilitate debate and explore the future of the real-time web and its impact on organisations.

On the 14th and 15th July 2011, Media140 will be held in Perth and is expected to bring up to 340 delegates to ECU Mt Lawley where they will learn more about the applications and commercialisation of social media for business. Confirmed speakers (with more to be announced) for the Media140 Perth event include representatives from: iinet, facebook, Deloitte Online, The West Australian and Nova 93.7.

For more information and to purchase tickets (from $275), visit www.media140.com/perth.