Simonds Homes invites Australia to ‘make the move to wellness’ in a new campaign from US! Strategic, Strange Animals and AT Creative

In a national market where so much parity exists, homes that are specifically designed to consider the physical, mental and spiritual wellness of their owners are set to change the game. 

Simonds Homes has recognised that as we have evolved, we’ve moved indoors where we now spend 90% of our time. And while we’ve grown more comfortable, we’ve become less well.  So in a bold first, they’re starting a movement back to wellness that starts with every new home they build. 

They’ll achieve this with floor plans that reflect the unique way people choose to live, and they’ll be the first company in Australia to offer Darwin, the world’s first automated Home Wellness Intelligence platform for the home.

At the heart of a significant integrated campaign is a rousing call to action starring Simonds Homes CEO Kelvin Ryan, who along with over 100 staff members and their families, introduces Australia to the concept of Wellness Homes, and leads us on a journey from Simonds HQ in St. Kilda Rd. to the first Wellness display home in Truganina in Melbourne’s Western suburbs.  

View the launch video HERE  

CREDITS 

Client: Simonds Homes

CEO: Kelvin Ryan

Executive General Manager Marketing: Joanne Bell 

National Marketing Manager: Cam Worth 

Agency, Digital Media: US! Strategic 

Creative: Andrew Tinning, AT Creative.  

Production: ZAC Creative.

Producer: Troy Zafer

Director: Ross Tinney

Post production: Boogie Monster

Sound: Julio’s Studio.

Photography: Rob Simeon

Design: Stef Langton