Simon Veksner: Do you talk too much?

By Simon Veksner

One of the biggest blunders I have seen ad agency people make – again and again, over the years – is to spend 55 minutes of a one-hour presentation, talking.

The result of course is that the most crucial part of the meeting, the back-and-forth, is severely curtailed.

We do it because we think we’re selling something, rather than working collaboratively with the Client to solve their marketing problems. We do it because we train people to ‘present’ not to listen. We do it because we hire extroverts, performers, and egotists. READ ON…