Silver Chain refines SEO strategy with Bonfire

Silver Chain has partnered with leading digital agency, Bonfire, with the aim of strengthening their brand in the market and further refining their SEO strategy.

The Government’s deregulation of Australia’s aged care services has levelled the playing field, opening new doors for competitors. The not-for-profit claims a large portion of their success is owed to their community and strong industry relationships, and hopes this new partnership with Bonfire will yield much the same.  

“We have a staff base of over 3,500 staff, 280 volunteers and actively assist over98,000 people across the nation, so, when it came to choosing a specialist in SEO, we knew we needed a team who had experience with large scale competitive markets – and Bonfire were the perfect fit,” said Silver Chain’s Group Manager Customer Channels and Marketing, Marie Mayer. 

Silver Chain has a proud history of serving Australians for over 110 years in Western Australia and more than 120 years as RDNS in South Australia. They currently deliver services in Western Australia, Queensland, New South Wales, South Australia and Victoria.

Silver Chain provide all the care people need to stay at home, from basic home care such as meal preparation and gardening, all the way to hospital like-care in the home, such as nursing services and palliative care.

Bonfire and Silver Chain have commenced working together to strengthen the organisation’s  organic position in Google.