Silver Chain Group champions the importance of staying at home in first campaign via Meerkats

November 25 2016, 11:10 am | BY Martin Trevaskis | No Comments

Home care providers Silver Chain has launched a new campaign via Meerkats, the first for the pair since the agency’s appointment in June.

Customer Acquisition and Retention Manager, Social Care, Kate Paratore, said Silver Chain is driven by the belief that people are better off at home as they get older.

“As an organisation, we know just how important people’s homes are to them when they face old age. More than just a place of familiarity, home is a source of pride and strength. Our clients tell us time and time again that they want to stay in their homes, rather than live in a nursing home. With our unique combination of medical expertise and aged care services, we can help keep them there”.

The campaign captures a range of older Western Australians, proudly displaying items that symbolise what ‘home’ means to them. From a quirky frog collection to a parakeet, they are shown enjoying the thing that makes them them.

“It’s been a great start for our partnership” said Meerkats business director Will Peart. “The brand strategy we collaborated on is all about the power of the home. It’s too common for our parents and grand parents to end up not leading the last part of their lives in the way they want… we think they should be in control. So the campaign helps by driving this conversation, leveraging Silver Chain’s market leadership in WA in providing the best in both aged and health care services in the home”.