Shift Happens at The Brand Agency

More than 30 clients and industry friends heard from The Brand Agency’s Head of Digital Strategy, Matt Popkes (pictured), on Tuesday evening as part of the second instalment of the agency’s Shift Happens presentations.

Popkes spoke about the rising consumer expectation of personalised, hyper-relevant, digital content and experiences, across every screen and in every instance. He explored how data drives personalised digital experiences and how the collection of that data is at businesses’ fingertips, in easier ways than might be considered.

Shift Happens is a series of keynote presentations that offer detailed insight into the key human, marketing and media trends that will shape business and marketing opportunities this year and into the future.