SHED’s Attix classified ad takes out The West Australian Caxton Creative Competition
An ad for Attix, designed to run in the classified pages of The West Australian, has won this year’s The West Australian Caxton Creative Exercise. The ad illustrates the storage solutions offered when Attix turns your roof into storage space. It was created by Shed’s Andrew Tinning, Drew Ridley and Matthew Ridley.
The prize carries a trip for two to the annual Caxton Newspaper Seminar and the winning ad will run for free in The West Australian. The West Australian’s Advertising Manager Les Corner (pictured below, right) announced the winner at a presentation held this afternoon at the Buddha Bar in Subiaco.
This year’s results were very close with four ads coming equal second:
Adventure World ‘Interactive’ created by Equilibrium
Green Planet Grass ‘Real or fake’ campaign by Rare
PETA ‘Chicken’ by Shed.
And Renowned Homes “Narrow Spaces” by Gatecrasher
This year’s judges were Matt Eastwood, Chief Creative Officer at DDB New York; Warren Brown, Founder/ECD at BMF Sydney; Eugene Cheong, Regional Chief Creative Officer Ogilvy & Mather Asia Pacific; Reed Collins, ex ECD at The Campaign Palace Sydney; and Jay Furby, ECD at JayGrey Sydney.
The top 12 ideas are shown here.
16 Comments
Congrats to The Shed and thanks to Les and The West for continuing to hold this great comp.
Thanks to Les and The West for continuing to champion creativity in WA.
And a huge thank you to SHED’s newest employee Matt Ridley for coming up with such beautifully simple idea. Not bad for a bloke who’s only been in the game for 3 months- obviously runs in the family!
Well done Shed boys. Well done Les and the West. Love the winner and a good standard of work made the shortlist above. Adventure World and the grass ads are also winners.
Refreshing to see some of the smaller agencies dominating – only one ad from Perth’s big 3 agencies made the cut.
Boys well done Andrew, Drew and Matt..
ohhhhhh so who gets to go?
Nice one SHED. Well done all round.
Well done lads and thanks once again Les!
Andrew, well done to you matt and drew, but maybe you can find room for that man bag in the attic too
Great ads, very high standard too this year, I don’t envy the judges’ jobs! Congrats to Shed, although I think their other contributions were just as strong. Beautiful, thought provoking copy for PETA. It would be lovely to see it actually run.
Great standard this year. Any one of these would have won the fellowship this year.
Agree with happy loser that it’s healthy to see agencies like Shed, Equilibrium, Rare, Adimpact and GC out pointing the usual agencies.
Is it true Brand and 303 were “too busy” to enter this year? They must be kicking themselves today.
nice one boys! must have pulled that one out of you’re bot bot…
Great work all and big up congrats to SHED!
It really is an absolute disgrace that the big agencies didn’t get behind the competition this year. However “busy” they might have been, entering the competition with some degree of commitment implicitly recognises the great work Les has done for the local industry over the years. Many of those in the upper echelons of these agencies have got to be there in part thanks to work that first surfaced in the Caxtons competition. By all means sweat over the effectiveness awards and chase the digital dollars. But don’t forget the local channels so much of our work still relies on.
There were actually quite a few submissions from MF and Meerkats up on the wall. So I don’t think they can be accused of not trying. They just weren’t good enough to make the cut.
Thank God for the classified section, it has spurned a lot of executions over the years, personally i think there were some more original ideas amongst the finalists that should have nudged it, but i accept that’s just my humble opinion.
Jesus Drew and Matthew!! Why do you look so miserable?!! You just won! Cheer up.