SHEDcsc brings the Liquor Barons to life in new campaign that is Far From Ordinary

SHEDcsc have created a new positioning campaign for WA’s largest independent liquor retailer Liquor Barons that gives the brand a unique look and feel and distinctive tone of voice in what is a fairly bland and predictable category.

‘Close to Home far from Ordinary’ campaign launched late last year and is centred around the ‘Liquor Barons,’ three highly memorable characters who will feature across multiple channels including print, outdoor, in store point of sale and digital & social media.

Each Baron has a penchant for a particular drop, with the General’s being dark spirits and red wines, The Amber Baron’s craft beers and the Baroness’s champagnes, white wines and spirits.

SHEDcsc Creative Director Andrew Tinning said it was  a fun project to be involved in, particularly when it came to the creation of the characters and the production of the campaign material.

“The costumes were designed in-house with bespoke jewellery and other embellishments created from alcohol related items by Art Director, Matt Ridley. Hendra and Amy did a brilliant job on the hair and make up as did Sue and Elizabeth with the wardrobe. And Simon and Ana from Illustrations shot and retouched them beautifully.”

The in-house team at Liquor Barons will continue to roll out the campaign throughout the year.