Shed gives Heartkids awareness one final lift
March 4 2013, 8:45 pm | | 4 Comments
In the latest installment in this year’s HeartKids awareness campaign, a dozen of these skins were posted on lifts within the CBD’s busiest car park buildings.
It’s a simple yet powerful demonstration that unlike opening a lift door, performing open heart surgery on a tiny baby or toddler is an incredibly complex operation. This piece marks the end of a month long multi media campaign that has included TV, press, radio , online, ambient and outdoor.
Creative Directors: Andrew Tinning, Drew Ridley.
Copywriter: Andrew Tinning.
Art Directors: Andrew Tinning, Matt Ridley, Drew Ridley.
Client: Tracey Horsley HeartKids WA.
Printing: Direct Image.
Installation: Evoke Media.
4 Comments
How many press releases can one tiny campaign have??
From little things, big things grow…
Good on Shed for sending work in. Love this campaign and I look forward to even more releases showing further extensions. I think everyone out there knows that you guys are trying to do great work.
Regardless of size, as evidenced by another best ads top 6 pick, this campaign has produced some world class work that’s worth sharing. Good on them for doing a great job for such a worthy cause.