SHED and Adventure World release the Kraken

SHEDcsc has launched stage 1 of a new integrated campaign for Adventure World’s latest attraction, The Kraken. At a cost of $7m, the 260m long Tornado water slide is the steepest, tallest and longest of it’s kind on the planet.

“A beast of this magnitude needed to be rigorously tested to ensure its safety before opening to the public, so we employed the services of a team of highly trained human guinea pigs.” said ECD Andrew Tinning. “Their test was documented and the video released  on the Adventure World Facebook page with a link back to online ticket purchasing.”

The page received more than 127,000 views within 48 hours of the video being posted.

PR,TV, radio, ambient and outdoor elements will be rolling out over the next  few weeks.  

Credits

Creative: Andrew Tinning, Drew Ridley, Matt Ridley, James Hewitt

Director: Andrew Tinning, Matt Ridley

DOP: Mick McDermott.

Editing and Post: Sand Box

Sound: Soundbyte

PR: Bonnie Bullock, Saranac

Account Service + Production: Kristy Orr, Catalina Clema

Client: Clare Read-Smith, Mark Shaw, Weng-Si