Seven West Media WA’s print and digital news platforms continue to attract big audiences

The latest emma CMV readership survey (12 months to 30 September 2018) shows SWM WA mastheads are among the nation’s strongest metropolitan news brands with three in four West Australians reading them in an average month across multiple platforms and devices.

In total, over 2 million people, read The West Australian, The Sunday Times thewest.com.au, PerthNow each month.

Total audience for The West Australian + thewest.com.au is up 4.7 percent YOY, driven by growth in digital audience.

67.5 per cent of West Australians read The West Australian / thewest.com.au in an average month – the second highest market penetration among Australia’s metropolitan news mastheads. The Sunday Times / PerthNow reaches one in every two West Australians a month – a strong performance for a single edition print component.

SWM WA Chief Marketing Officer Kate Molinari said the results show West Australians continue to engage with print.

“The West Australian, The Weekend West and The Sunday Times each have the second highest market reach among the major metro mastheads (weekday, Saturday, Sunday) nationally. SWMWA newspapers have a loyal, regular reader base and across the Monday-Sunday week are read 3million times.”

“STM in The Sunday Times, continues to consolidate its appeal to WA’s style conscious women, notably those working full- time and in the upper social grades. Brand extensions and partnerships are increasing the profile and engagement with the STM brand.”

Molinari said the power of SWMWA’s news platforms will be on show as the summer of cricket kicks off with the first Test when Australia take on India this Thursday.

“For every big story, lives cores, blogs and videos visit The West Australian, The Sunday Times, thewest.com.au and PerthNow.”