Seven West Media updates The West Australian website with cleaner design and better navigation

April 4 2018, 9:54 am | BY Martin Trevaskis | No Comments

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Seven West Media has launched a new version of The West Australian website. 

The update comes just 16 months after The West Australian took control of its direct-to-consumer digital products from Yahoo7, relaunching The West Australian website in December 2016 and launching The West Australian mobile app in April 2017, followed by the acquisition and relaunch of PerthNow in November 2017.

The new website launched today is fully responsive and delivers significant improvements to the user interface, with a cleaner design, better navigation, the ability to feature more video from 7 News Perth and a closer alignment with the look and feel of the newspaper.

The update follows record online traffic for The West Australian, with a digital reach of 1.12m unique audience (UA) – up 76% year on year. SWM WA’s total digital reach (including The West Australian and PerthNow) was a record 1.65m UA – up 44% year on year. SWM’s total audience (excluding Yahoo7) was a record 4.23m UA – up 51% year on year (Nielsen DRM, February 2018).

SWM WA has also achieved record video growth since its departure from Yahoo7, with monthly video streams of 2.8m – up 56% year on year (SWM internal analytics, February 2018).

Creating a high impact and brand safe environment for advertisers is an important element of Seven West Media’s digital offering. The new digital product will also provide significantly improved advertising opportunities, including a new homepage takeover and improved ad viewability.

Seven West Media Head of Digital, Dan Stinton said, “We’ve grown our digital audience and revenue substantially in the last few years by making our content available wherever our audience wants it – be it via the website, mobile app, social channels, podcasts or smart speakers, and there is a lot more to come. This website update is the outcome of continued investment in Seven West Media’s digital strategy.”

Seven West Media said The West Australian has seen significant growth in the past few years and SWM will continue to update and invest in its digital offering with plans to roll out similar updates to The West Australian mobile app in the near future.