Seven West Media combines resources to launch membership-based Seven West Travel Club

Seven WestMedia has launched a major integrated initiative with Seven West Travel Club, designed to enhance the relationshipwith travellers and to offer more value to business partners.

The Club willtake the audience of Travel in The West Australian, Channel Seven televisionand SWM’s radio, online and events followers to a new level of engagement. It has a new, purpose built and independent website –  www.sevenwesttravelclub.com.au.

SWM’s team of writers, photographers and travel experts bring intimate moments and industry insights, videos, podcasts and appear at a wide range of exclusive events.

“Behind Travel Club is the vast resources of Seven West Media,” said The West Australian’s Travel Editor Stephen Scourfield. “Members will be invited to exclusive events such as dinners, performances, information and festival events, which our business partners will be invited to be included in.”

General Manager of Travel Alan Stuart said SWM will provide business partners the opportunity to promote offers to Travel Club members.

“It’s important to stress Seven West Travel Club is a Seven West Media project, with the aim of reaching beyond the successful pages and online publishing of West Australian Newspapers. The fact that Travel Club carries the joint Channel Seven and West Australian Newspapers is a clear signal we are thinking big. We are extending our success and relationships, in every sense.”