SCA Perth presents A Study of Her

Southern Cross Austereo’s Hit Network recently commissioned a research study Commonalties and Complexities: A Study of Her. The study seeks to provide a robust understanding of four key female consumer segments and looks into unique and innovative ways to communicate and engage with this audience.

The study was brought to life last week at a breakfast event at Frasers in Kings Park, where Perth agency and local clients were presented with key insights from the study’s findings by three keynote speakers: Amanda Stevens – speaker, author and marketer, who has led the research for this study; Ralph Van Dijk – founder & Creative Director, Eardrum; Amanda Lee – Content Director hit92.9.

Anyone interested in further details around the study are encouraged to please contact amanda.ash@sca.com.au