Ryan appointed as Meerkats 7th Planner

Meerkats owners make no secret of the fact that they believe the world has entered the era of the purpose-driven economy, and is continuing to shape its offering to Perth clients to deliver on the commercial potency of that viewpoint.

Emily Ryan (pictured), Strategic Planner, has joined the agency from Hatchd, giving Meerkats a seven-strong planning team. Ryan has been a Digital Creative Director, Co-founder of an internet start-up, and Senior Digital Strategist at agencies such as George Patterson Y&R, Ogilvy Sydney, Longtail and 303. She brings over 15 years of digital experience on brands such as Nestle, Telstra, Tourism NSW, Coca Cola and American Express.

“At first I was drawn to Meerkats by the thought of working with arguably Perth’s most experienced planning team.” said Ryan, “But now that I’m here, it’s actually Meerkats core ethos of helping good businesses find their true purpose and then crafting the delivery to get them closer to today’s connected consumers that has convinced me this was the right career move. I’ve found that the entire team at Meerkats shows a passion and level of ambition that I haven’t experienced before.”

Commenting on the appointment, Meerkats’ Head of Planning, Melanie Wiese, said “With Emily joining us Meerkats now has strategic capability across Organisational Purpose, Brand Strategy, Market Research, Customer Experience, User Experience, Consumer Insight, Web & Platform Strategy and Customer Journey Mapping. Which, really, is a world class offering. So we’re pumped about what this means for our clients and the Perth market in general.”