Robinson to depart Marketforce
Marketforce General Manager, Carrick Robinson, is leaving the advertising industry after 28 years – 19 of them at Marketforce.
“28 years is a long time by any industry standard – and I really couldn’t see myself continuing at this pace for another decade!”, he said.
“I have been privileged to work with some wonderfully talented people and some brilliant clients who have helped me and Marketforce achieve some truly remarkable things. I will leave Marketforce, with some great memories of an incredible journey and I wish everyone continued success.”
Robinson and his wife Evelyn – a former Marketforce employee herself – have purchased a large business, which they will take over in February. “It is still under a confidentiality contract,” said Robinson, “but I can tell you it is a distribution business with a staff of 14 and a very positive growth potential.”
Robinson will stay at Marketforce until the end of December after which he plans to take a break before picking up the reins of the new venture.
Marketforce Chairman, John Driscoll, paid tribute to Robinson as one of the State’s leading marketers.
“Carrick is a talented, well respected senior figure in the industry and he has served Marketforce with great distinction”.
Robinson’s departure, along with other recent changes means the agency will start 2011 with a significantly changed senior management line-up. Driscoll said the recent hires of Nicole Walton as Director of Strategy, Rick Multari as Director of Client Services, and Pat Lennox and Ben Green as Joint Group Creative Directors is indicative of Marketforce’s plan to reshape its leadership and reinvigorate the agency.
“We have taken the opportunity with Carrick’s departure to make a steep change in our management team. In Nicole, Rick, Ben and Pat we have a team of leaders who bring a nice balance of leading local industry understanding and national/global experience, with an inspiring youthfulness and energy to propel Marketforce forward into our next phase of growth. Add to this the strength of our Digital team lead by Nigel Fisher and we are very excited about the times ahead”, said Driscoll.
The announcement of Robinson’s departure comes barely a week after creative director Andrew Tinning left the agency, and two weeks after former Marketforce Express general manager Craig Sadler (left) officially ceased employment with the agency, although he left in October.
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“The journey over the last 14 years has delivered me some greatexperiences, some great friendships and has allowed me to work with some amazingclients and colleagues” Sadler told Campaign Brief. “There’sbeen plenty of laughs, some great success and a number of memorable achievements but I honestly believe that now is the right time for both myselfand the business to go in different directions.”
Sadler is currently exploring new opportunities withinthe industry.
17 Comments
Lovely words Carrick.Catch you for a beer soon and if you need a campaign for that new venture you know who to call.
‘ Inspiring youthfulness’!
Dear God! Is this when 40 becomes the new 20?
Best of luck Carrick. Maybe Ray Martin can have his wig back now.
Surely all of these departures at Marketforce must be worrying to the few Client’s that they still have?
‘Inspiring youthfulness’ is cheaper too.
5.08
Surely the misuse of the genitive case at whatever agency you work at must be worrying to the clients you have?
All the best to you and your wife Carrick. Hope you find the pace you’re looking for.
From the MF website
Marketforce is a long standing, stable organisation that constantly seeks to improve and reinvent itself to move-with-the-times and better serve its clients.
Management stability at Marketforce remains the cornerstone of our continued success.
Thoughts?
time for the young ones to get in there and sort out the mess and the industry’s shitty reputation of being full of themselves.
Sadly he will always be associated with the last twelve months which represents the greatest loss of business in Marketforce’s history.
Good luck for your new direction Carrick.
Just like the Eagles, Marketforce are in a re-building phase, and with their new draft picks, shouldn’t be too far away from a premiership in the near future….
2.09. I think you mean “just like the Eagles ….up shit creek without a paddle”.
Ho Ho Ho, Merry Christmas.
As an up and coming in the marketforce agency. This brings great opportunity to step past the rest who may be a little out of touch also. Watch this space. Carrick may tje force be with you!!!
“Inspiring youthfulness and energy.’ Does that mean Tinno was dull old and tired ?
wow!
when i was working at mf, there was not even a dull and uneventful day there. and almost two years after i left there, it is still very colourful and full of things happening.
when i was working there, i used to be proud and told everyone that i worked in the biggest agency in wa, and i worked for clients such as landcorp, wa tourism, gesb, lotterywest, home building society etc.
when i was working there, the client list on mf website filled up 3 columns, with just client names without extra long industry description.
from the biggest (maybe not the best, i think used to have 150 staffs at the peak) to… well not sure what is going on there now!
good luck mf. culture change maybe good after a refresh of senior management change!
How is 14 people a ‘large’ business?
Seriously it must be very tiring to oversee the biggest loss of business / talent and staff in Mf history. If it continued at “this pace” thered be no Mf left!!