Richard Berney gets behind the camera
303 creative Richard Berney has turned his hand to directing. So, after a slaving weekend in February, with 4am starts and 11pm finishes, grueling edit discussions, and a ‘vibrant’ studio scene Berney completed a video clip for Perth band Sugar Army. The song ‘Acute’ is on high rotation on Triple J. View the video here.
Said Berney: “This is the first thing I’ve directed with a budget – albeit still small, it felt like we were able to take the pre-production process a lot more seriously. Getting Chantelle Edwards on board to produce was also a huge coup. She is just the best. What else? Overheating electronic garage doors, a lost make-out scene, a young boy who couldn’t blow a bubble. And girls girls girls… What a shoot.”
Credits: Richard Berney (Director) and Steve McCallum (Co-Director, Editor), Chantelle Edwards (Producer), Dave LeMay (DOP), Matt Osbourne @ First Light for colour and John Cheese for SFX.
20 Comments
Well done guys
This is great work! I love this great work!
Good work to all involved.
Couple more scenes in there would have capped it I reckon, but top job with the budget.
Nice creative outlet Rich. Beats shitty Red Rooster ads.
The song’s not bad too. Your brother is in this band. Right?
Not bad Rich. How’d you manage to get Marty Braine on a cross-trainer?
Thank you Jacqueline Asslick. always nice to get a little lick-
and yup, my brother is the dude in the pinkish jacket on bass.
11.36. You’ve got to get the award for Funniest Blog Name of the Year! I was wondering if anyone else was noticing her ever-so-polite entries!
I don’t know if the ORS will be happy with that boy not wearing a helmet
4.11. Let’s guess which agency you work at. Um No actually it is so obvious there is no need to guess.
That’s nothing 4:11. I hear Berney paid the kid with crack. And the girls had to pay Berney just to be in the video. With crack.
6.10pm. You misheard. He paid everyone in craic. They all had a great time on the shoot.
I was supposed to be in the Vid, came down, got shot making out with a hot girl, then Berney just kept the clip, claimed it got lost in ‘editing’, whatever that means!
Some Indians believe that once you are caught on camera, so is your soul………….
Did anyone mention that was his brother’s band?!
Enjoyed the clip.
I love a good wet T-Shirt competition!
Well done…T-Shirts aside.
Strange Edward Scissorhand like parody of a suburb. I hope so.
Like the garage art. Should be more of it.
Like the dancing girls. Should be more of them.
Like Edward Scissorhands. Should trim the hedges.
That looks like Perthy suburbs to me. Perfect way to sell your band to the world instead of doing the urban thing that so many bands do.
Sub-urban or Keith Urban?
I had to expand my window to accommodate the size of the ego!
3.24.
It is quite obvious why he is Richard Berney and you are still Anonymous.
Maybe you should have a read of the national blog. There is a thread on there (about DDB) with another anonymous – yet great – post (10.18) This is what they say:
“I think advertising is a great industry with massive rewards for those at its pinnacle. You can make lots of money, gain a degree of fame, meet and work with really interesting people, sometimes in exotic locations. You can really get pretty close to living Hollywood. We all know those who have achieved that status.
The key ingredient is a ruthless selfishness, unfortunately. You need to put your own interests ahead of your clients’ by pitching attention-seeking rather than brand building work. You need to ignore the interests of suits and management and constantly be seeking the next creative and employment opportunity.
Who knows if your ideas worked. They won an award. They got noticed by your peers. They may have done nothing for the client’s business. You may not even have the client in the first place.
Forget selling product. It’s all about sell yourself first and foremost! Those who tend to get burnt in advertising are those who somewhere heard or read the descriptor ‘team player,’ and believed it. It’s all bullshit. No-one gives a fuck about you. So, put your own interests first and fuck them before they fuck you.”
Keep at the tall poppies, 3.24, keep at them…
Berney me old mate. Nice work sunshine.
Girls indeed!
Love, Westy from O&M Sydney days