Richard Berney and Steve Straw elevated to creative director roles at 303Lowe Perth

Richard Berney (right) and Steve Straw (left) are to join founding member, Lindsay Medalia, in sharing the creative lead in a new era for 303Lowe Perth. This shift towards multiple CDs is a return to the agency’s heritage of partnering all clients with senior expertise.

“We’re just formalising what Steve and Rich have long been doing. They are natural leaders and incredibly passionate about building on 303LOWE’s creative heritage” said Lindsay Medalia, who stressed that this is not the first step to him leaving the agency that he co founded with Stephen Wells and Ray van Kempen.

Said Richard Berney, “I’ve loved this place for a long time. When I was at university I did some work experience here, and there was no desk space – so I eagerly sat on the verandah and took briefs. It was a cold winter. Many continents later I returned, and now after 7 years with 303Lowe, not only am I allowed to sit inside, I proudly influence the creative culture of the healthiest, kindest, and smartest department I’ve ever been a part of.”

“To be working alongside such committed and thoughtful people has been amazing’ says Straw. “But to be afforded the opportunity to help plan and guide the creative vision going forward, and with such amazing clients onboard, makes this a truly exciting adventure.”

Berney and Straw were previously associate creative directors since July 2011.