Ric Cairns departs Marketforce

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RicCairns.jpgAfter almost ten years at Marketforce, former Shorter Group Creative Director Ric Cairns is departing the agency.

Cairns, who shared last year’s Art Director of the Year gong at the PADC Awards, has said he intends to establish his own consultancy.

“I’ve developed an unusual combination of skills over the years. I want to find a new way to apply them. I expect to still be involved with design and advertising and strategy, but I’m also looking to add some other strings to the bow. More news on that as it happens.”

Cairns said the creative ‘changing of the guard’ at Marketforce (where Andrew Tinning was replaced by Ben Green and Patrick Lennox this year) provided an obvious point to make the break.

“The agency’s going through a reinvention at the moment, which is great. But I think it’s a good moment for me to step out and allow us both a fresh start.”

Cairns finishes at Marketforce May 20.