REIWA partners with Bonfire for digital marketing

REIWA, the peak body for the real estate profession in Western Australia, has recently partnered with digital marketing agency, Bonfire, to implement its Google marketing strategy. Representing over 1,100 agencies and more than 90 per cent of operating real estate agents in WA, REIWA provides market intelligence and advice as well as relevant training, events and networking opportunities.

The REIWA website, reiwa.com, is also a go‐to destination for home buyers, sellers and tenants in WA. Bonfire was tasked with providing strategic direction to grow reiwa.com’s presence in Google and further increase REIWA’s influence in the WA real estate industry.

Lisa Ravlich, reiwa.com Executive Manager said REIWA selected Bonfire based on the agency’s proven track record on delivering results for high profile WA businesses – a choice that’s paying off already. In just three months, REIWA has seen a 15% increase in its organic traffic due to Bonfire’s SEO strategy.

“We have ambitious plans for our Google marketing in 2015/16 and beyond and we believe that Bonfire will be the best fit for REIWA to execute this. We’re very impressed with the results they’ve achieved so far and we look forward to continue working with them to grow our online visibility.”

Bonfire CEO, Clay Cook: “We’re thrilled to be working with REIWA and are excited to take its digital strategy to the next level. I’m very proud of our team; it’s their hard work and results focus that gives us the opportunity to partner with well-°©‐known organisations like REIWA.” This latest appointment continues a busy year for Bonfire, with recent signings of BONDS, Maurice Meade and CCIWA.