Red Rooster is on the run in a new campaign promoting its new range of wraps via 303Lowe
Red Rooster has unveiled its new range of wraps – ‘RoosterRaps’ – with a fun campaign via 303Lowe.
The new wraps are the perfect portable lunch for people with busy lives who need to eat lunch ‘on the run’.
Says Richard Morgan, 303Lowe ECD: “People will grab a RoosterRap when they’re running around, literally too busy to stop for lunch. But the Hollywood version of being ‘on the run’ was a lot more fun creatively.”
The campaign borrows from classic getaway scenes in the movies and TV shows of the past. It shows a hero who never stops running – but still manages to eat a RoosterRap – as he moves from one getaway scene to the next.
The national TV campaign launched on Sunday 27th 
October
Client: Red Rooster. Anna Jones, National Marketing Manager & Rebecca Max, Brand Manager
Agency: 303Lowe
ECD: Richard Morgan
Art Direction: Chris McMullen
Copywriter: Sean Larkin
Head of TV Production: Sean Ascroft
Chief Strategic Officer: Jon Mckie
Business Director: Mike Naylor
Business Manager: Sophie O’Sullivan
Production Company: Luscious
Director: Richard Gibson
Media: Bohemia
4 Comments
Is the new target audience for Red Rooster metro-sexual Asian males between the ages of 18 and 25?
Why is ‘on-the-run’ hyphenated?
Because they know not what they do, Grasshopper!
If they knew he had done wrong, why on earth did the staff at the restaurant continue to serve him? Surely by the time he had placed his order and they had processed it – even assuming there was a RoosterRap pre-prepared – the police car would have caught up with him? It wouldn’t have been too difficult for them to ask him if he wanted extra sauce or a drink or something. Just delay him a bit. Instead the poor old police get zero assistance and the criminal gets away. Again.