Readers on rise as The West sets news agenda
The latest official figures released last week show that readership of the print editions of The West Australian and The Weekend West rose in July.
The Enhanced Media Metrics Australia (EMMA) figures showed that Monday to Friday 573,000 people are reading The West Australian, up 2.7 per cent since June.
On Saturday The Weekend West has 552,000 readers, up 2.2 per cent since June.
Head of Print Sales, Les Corner said: “Those huge numbers place the newspaper way ahead of all other media audiences in this State. The top rating radio stations would take almost a week to accumulate the same audience that the newspaper has on any given day.”
From Monday to Saturday 947,000 West Australians read at least one copy of The West Australian or The Weekend West. That’s up 5000 readers on the June Monday to Saturday number.
Total masthead readership for the month of July was 1.6 million people. That includes all readers of The West Australian print edition or thewest.com.au for July. It was up 43,000 people, or 2.8 per cent, compared with June.
Editor of The West Australian Brett McCarthy said the rise in readership was a testament to the hard work of the dedicated team of journalists, photographers and graphic artists at the newspaper.
“The West Australian breaks more stories that matter to this State and our readers than any other media organisation,” McCarthy said. “The newspaper and its journalists set the news agenda in WA on a daily basis and we are grateful that more readers are seeing that.
“If you listen to Perth radio each morning you will hear stories from The West leading news bulletins and sparking comment from presenters and listeners. The West has been leading the charge in the fight for a better GST deal for WA and we’ve made both sides of Federal politics sit up and take notice. We have the strongest stable of columnists in WA providing analysis and opinions that spark debate across the State.”
1 Comment
Confusing that this release doesn’t include The Sunday Times and talk about the 7 day reach. Surely that’s the point of owning the two major mastheads in WA. It would certainly be a more interesting story to planners and advertisers to hear how the two titles together have grown total audience.