Rare wins The Pitch on this week’s Gruen
October 26 2017, 10:27 am | | 5 Comments
Rare was invited to appear on ‘The Pitch’ segment of the ABC’s Gruen last night, going up against another Australian agency to see who could crack ‘the impossible brief’.
The task was to convince people to stop watching the news. Rare’s ad won the segment, with panellist Todd Sampson saying it was ‘a powerful piece of advertising’.
“It was a great experience being on the show,” Rare ECD Brett Wheeler said. “I really have to thank all of our friends in the industry who pitched in to help us produce the spot in record time – Kate Downie and Miranda Edmonds from Beautiful Pictures, James Hawkes from The Office of John Cheese for the post, and the guys at Brainestorm for the sound.”
5 Comments
Nice one Rare! A little correction on the quote, it was Russell not Todd.
Well done guys. Brilliant spot.
A well deserved win.
Great idea and execution, well done all.
Congratulations, Brett et al. Such a thrill to see your segment win last night.