Rare refreshes branding for Senses Australia
Rare has recently completed a brand refresh for 120-year-old disability services provider Senses Australia.
The rebrand was in response to the changing competitive landscape driven by the National Disability Insurance Scheme (NDIS), the new way of providing support to Australians with disability, their families and carers, and followed a robust research and strategic development phase.
As part of the brand refresh, Rare also completed a collateral roll-out, signage designs, outdoor advertising, TV and cinema to communicate the new Senses Australia to the market.
Debbie Karasinski, Senses Australia’s Chief Executive Offer said that with the changes happening in the disability sector, it was an exciting time for Senses Australia and the Western Australian community.
“Senses Australia has a rich history of providing disability services. We now have the opportunity to showcase to our community who we are and what we can provide to help meet the needs of our clients and their families. While our brand has changed, what hasn’t is our commitment to an equal partnership with our clients and their families. I believe our new brand reflects exactly that.”
Rare Design Director Enrico Bettesworth said that ‘equal partnerships’ was the concept around which the new brand identity was designed.
“Connecting and partnering with the community is at the heart of the brand and is reflected by highlighting two facing characters – the ‘n’ in Senses and the ‘u’ in Australia – to depict two people facing each other.”