Rare gears up for Multiplex living
Friday 23 March was a particularly good day for RAREcreativethinking. Besides winning Best Radio Campaign and achieving two Finalists at 2009 Campaign Brief Awards, the agency was awarded The Vale land development account by Multiplex Living.
Vale is a 537 hectare master planned community in the Swan Valley which, upon completion, will be the home to over 4,500 families, two government primary schools, a district high school plus various retail, medical and recreation services.
Following tender submissions and a round of shortlist presentations RARE was selected to provide strategic and creative direction over the next 2-5 years with work to commence immediately. Managing Director, Callum Mackenzie, said this is a great win especially in view of the current economic climate.
“We are delighted to include the Multiplex Living brand in our portfolio and look forward to further establishing Vale as the premier community in the Swan Valley. The win will give our team further confidence looking forward and may necessitate some recruitment of staff.”
11 Comments
Nice work Rare.
From everyone at the Rare Melbourne office, operating from Albert Park this weekend. Keeping our fingers crossed that Webbo can finish a lap this weekend.
God I love the sound of F1.
Ha ha. Maybe you can convince people to live in the bazillion dollar wreckage of Steve’s Nedlands.
I reckon we make this a RARE love blog – well done to everyone involved!
One Best of show and two finalists. That makes RARE the third most creative agency in Perth on this showing along with Marketforce. Well done to Rare for equalling West Perth’s finest with a fraction of the creative firepower.
Good stuff Rare. Nice to see you’re still a petrolhead, Wheels. Some things never change 😉
Sarah
I love Rare. Wish I worked there.
I’ll join the Rare lovefest too. Matching the big boys at MF is pretty impressive, I’ll bet there was quite a difference in number of entries though!
More importantly they’re winning clients, so the few creatives they do have will probably still have their jobs this time next year!
Image if agency of the year was worked on a per capita basis?
love69
beware…sometimes you get what you wish for…..
Rare Melbourne Office Update.
The weekend had not started as I had hoped.
Webber’s driveshaft said no more after just seven laps in the first session.
Whilst his old team Williams went quickest with Nico.
Lord give me strength.
Rare is the best chuck out the rest!