Rare cranks up the volume with West Coast Hi-Fi

Home entertainment specialists West Coast Hi-Fi have added their name to Rare’s growing client list after seeking some new ideas to help future-proof their business.

Rare MD Callum Mackenzie said the agency was thrilled with the appointment.

“West Coast Hi-Fi is an incredibly successful and enduring business with a clear vision for the future. We’re really excited to be able to help them realise it.”

Rare have been engaged to develop a marketing strategy to attract a new generation of consumers via digital and social, and evolve the group’s brand identity. The agency is also helping establish a CRM strategy to allow West Coast Hi-Fi to build stronger relationships with existing customers and enthusiasts.

“It was Rare’s retail experience with clients like Bedshed that attracted us to seek a proposal,” West Coast Managing Director Bob Rogers said. “The expertise displayed by Callum and his crew won over our directors, and the professionalism with which they presented closed the deal.”