Rare continues HIF rebrand with new TVCs
After recently launching a new brand identity for their client HIF, Rare has just finished a new TVC campaign that went to air on Sunday.
Shot over two days (and in the middle of Rare’s office move) by Gobstopper’s Perry Westwood and featuring the music of local band Rainy Day Women, the HIF ‘choices’ campaign includes two 45-second TVCs, one targeting the singles 
market, the other targeting families.
Credits
Agency: Rare
Client: Anne Humphrey
Creative Director: Brett Wheeler
Writers: Tom Wilson, Steve Brown
Art Director: Matt Nankivell
Design Director: Travis Black
Agency Producer: Shannon Hicks
Account Director: Callum MacKenzie
Director of Client Service and Strategy: Richard Beards
Account Director: Claire Brady
Account Executive: Lisa O’Harte
Production Company: Gobstopper
Sound: Brainestorm
Post: FirstLight
4 Comments
Neat idea, tidy execution. I watched these twice, wasn’t expecting that.
Like the track too!
Nice stuff. Since when did HIF become the health insurer with the nice brand ads, and HBF become the heavy retail one?
I just signed up, nice one Rich and team.
Hello!
Please help Tim and I reach Travis Black, your design director ASAP! He did a private job for us in 2000 and we would really like to make contact with him again.
With kindest regards,
Vidette Wood
amberjacks@westnet.com.au
0414644844