Rare wins HIF account
November 17 2010, 12:25 pm | | 9 Comments
Rare has won the HIF account following a shortlisted pitch.
Rare Managing Director Callum Mackenzie (left) said they were very excited about the win.
“Rare and HIF are a perfect fit.”
9 Comments
Good for Rare!
Are we witnessing the decline and fall of the once mighty 303? Seems they can’t even buy an account these days!
Looks like HIF went the ‘safe’ option… Think I’ll be choosing another company for my health insurance.
If they had such “enormous success and growth over the last few years” why did the business move?
Well done Rare. Hard luck 303
303…oh dear what’s going on.
I agree with 1.10 they appear to be struggling at the moment, have been for a couple of years or so.
Their track record lately is very poor.
Well done Rare a good ‘tight’ company.
1.25. Poor comment. I presume you work for 303, and no I do not work for Rare.
1.25. Like they would give a shit!…
What’s with the quotes suggesting that the Rare creative was somewhat second best…tut tut.
5.40 – I don’t work for either nor do I favour either agency. I’ve been around a while and it’s just a fact. Deal with it.
Why is everyone pitying 303 in regard to this? HIF used to be with the Brand Agency before switching to Rare (can’t say I blame them either!).
And (from what I heard on the grapevine anyway), they sacked Longtail and recruited a new digital provider at the same time – and you’ve got to give them credit, their website is WAY better than the old one!
Good for Rare anyway, sounds like a good partnership for them.