Rare adds spark to Horizon safety campaign
Rare has just finished work on a public safety campaign for Horizon Power, designed to educate members of the public on the dangers of fallen powerlines.
“The danger of electricity is often ignored because it’s not visible,” Rare CD Liz Hammond said. “So we devised a full-scale experiment to make it evident that the electricity from a fallen power line travels through the ground.”
Open Spaces joined with Rare to tackle the production of this technically challenging TVC.
The campaign will be rolled-out in Horizon Power’s operational areas throughout regional Western Australia, executed through TV, Press, Radio, Social and Digital.
CREDITS
Rare
Executive Creative Director: Brett Wheeler
Creative Director: Liz Hammond
Art Director: Adam Oliver
Copywriter: Alida Henson
Account Director: Simon Stewart
Account Manager: Hailee Hanlon
Agency Producer: Shannon Hicks
Open Spaces
Production Company : Open Spaces
Producer: Béatrice Masia
Director : Matt Pitcher
DOP : Ross Metcalf
Sound
Sound Engineer : Justin Braine
Horizon Power
Brand & Digital Communications Manager : Andrew Riches
Field Practices Advisor : Michael Case