Radio survey 1/2014 – the first from GfK – shows some big swings in audience shares

March 11 2014, 10:03 am | BY Martin Trevaskis | No Comments

GfK_ShareSummary_Per_S12014.jpgThe first metro radio survey from new provider GfK has shown some big changes in audience numbers but relative positions have remained much the same.

Mix 94.5 is #1 P10+ with Nova 93.7 and 96fm #2 and #3. ABC 720 is still #1 in Breakfast, 2 points ahead of Mix 94.5’s Clairsy, Shane & Kymba who are in turn 2 points ahead of Nova’s Nathan, Nat & Shaun.

However, there are some big swings in Demographic Shares from Survey 8/2013.

Mix 94.5 was -5.2 in 10-17s and +8.2 in 18-24s.  96fm was +4.8 in 10-17s, -9.2 in 18-24s, and +6.2 in 40-54s.  Triple J was +5.5 in 25-39s.  And 6PR was -11.0 in P65+, while ABC720 was +6.1 in that demo.

Survey 8/2013 was provided by Nielsen using a slightly different survey methodology. GfK’s methodology still uses diaries but also includes an online component. The relative shares of the stations will become more apparent as future GfK surveys are rolled out but this first one has given the stations plenty to think about in the meantime.