RAC WINS FOR CRAFT AT SIRENS
September 19 2008, 11:26 pm | | 6 Comments
A RAC Insurance radio commercial from The Brand Agency has won the Craft category of Round 2 of the national Siren Awards. Titled “Everything” the spot was produced by sound engineer, Ross Batten from Brisbane production studio, The Cutting Edge.
Copywriter: Kurt Beaudoin
Sound Engineer: Ross Batten
Agency Producer: Paula James
Creative Director: Dale Simmonds
Account Director: Linda French
6 Comments
Nothing like supporting your local production houses for the big jobs, eh guys? Next time Brand ask them for a favor, Marty, Brad and Julian should quite rightly tell them to piss off. And there’s no idea in the ad.
There doesn’t have to be an idea – it was awarded in the ‘craft’ category.
Dear Ten past Nine on a Saturday night,
You comments reflect your ignorance of this campaign and are obviously borne out of spite.
Unless you are prepared to comment on the record we will not directly address your perceived issues.
Adam Marshall
Director of Client Services
The Brand Agency
hahahaha… that’s scraping the bottom of the barrel 9.10. Keep trying to poke them holes in good creative 🙂
Adam, lighten up will you. What is it with The Brand always taking the bait on this blog? Get a sense of humour the lot of you. I am certain Marty, Brad and Julian have no problem at all dealing with you guys. We all know that.
Look i don’t work at Brand (no really, i don’t) but even i know that the TVCs were shot in brisbane and posted (maybe) so it makes sense that the radio could have been recorded when there was all that editing, grading etc.