RAC Supervan uses big billboard as launch pad
A giant replica RAC supervan appears ready to launch from an oOh! billboard in West Coolup, WA just in time for the Easter holidays.
The ‘Supervan’ creative will run for eight weeks on the Perth to Bunbury (Forrest) Highway during peak holiday season when there is a surge in families travelling to holiday in South/West WA.
This creative execution follows-on from the RAC UFO ‘Stranded from home’ creative that ran during the summer holidays, and was built using similar techniques of a cost-effective plywood extension.
The van is life-size which goes to show how large and impactful these sites are. Holidaymakers won’t miss it,” Scott Sargeant, Business Manager – oOhroad! said.
Creative Agency: The Brand Agency. Media Agency: IKON Communications. Media Supplier: oOh!media
3 Comments
Thanks Ikon. But unfortunately the execution failed to give me a cost-effective plywood extension.
giant billboard with one word and an idea. Not too shabby I think.
I like.