RAC Insurance continues to do the right thing in new integrated campaign via JWT Perth
JWT Perth has launched a new integrated campaign for RAC Insurance. The campaign is a progression of the “We promise to do the right thing by you” strategic platform introduced last year and highlights RAC’s status as one of WA’s most trusted brands.
JWT Perth creative director Dav Tabeshfar said: “There are so many things in life that will not do the right thing by you; four-year old boys with paintbrushes, faulty boom gates, the other driver… the list is endless. So we feel confident we’ve landed on a great truth, and a campaign with some legs.”
RAC Insurance Manager, Marketing & Member Relationship Hanna Fastyn said: “At RAC we put our members first; ‘Doing the right thing by you’ perfectly sums up our philosophy and the way we act when our members need us the most. We’re thrilled with the end result and have enjoyed developing this campaign with JWT Perth.”
Launching this week, the campaign will comprise of TVCs, supersite and transit media, digital and radio.
Creative Credits:
CD: Dav Tabeshfar
ECD: Simon Langley
Creative: Dav Tabeshfar
Creative: Wilora Keeley
Creative: Tim Newton
Agency Producer: Rachel Devine
Account Director: Lauren Mestichelli
Account Manager: Lucy Stoelwinder
Account Executive: Kyoy Kitafuna
Executive Planning Director: Angela Morris
Planner: Rob Mortimer
Print Production: Alan Hollis
Client: Hanna Fastyn, Jayne Singleton, Felicity Mussell, Elaine Fowler, Catherine Tenardi
Production Company: Exit
Producer Craig Sloane
Director: Perry Westwood
Editor: Bruce Flint at First Light
Sound: Nylon
Post Production: Fin
Retouching: Cream
6 Comments
So it’s back to the same ‘ol,same ‘ol, from RAC….only not as good.The outdoor is weak and the tv feels very dated. And apart from a client desire to get ‘their colour’ in there,the use of yellow seems unnatural.
Special thanks to Bruce Flint for his brilliant storytelling, Shelley and Mark for being on-set Mum and Dad, the incredible Murray Edwards for art department magic and Nick Gallagher for going way, way beyond the call of duty on the radio.
Is it just me or does all this feel very familiar?
I like the first spot. The second spot, however, felt like you were explaining the idea for those that didn’t quite understand version A.
Where can we hear the radio?
Hey cuzzy try the web site…..
brainestorm.com