RAC help eradicate bad memories
July 19 2011, 9:33 am | | 23 Comments
Over the past two weeks there’s been a nice RAC spot going to air on our commercial channels. In CB’s personal opinion it’s one of the better spots to come out of Perth over the past 12 months and, with the big RAC account coming up for review at the end of the year, it’s good timing from The Brand Agency.

23 Comments
I really like this spot. It’s charming and quirky and set to a great track (gotta love Deano). Well done. Easily the best bit of telly out of Perth so far this year.
Lovely spot, great music and the best tvc i’ve seen on telly in ages.
I agree with Tinning. Really like these spots. Always find myself humming along. Job well done!
Yes. Lovely commercial.
Top spot , can’t argue with that or with CB !
Keeping it simple works every time.
A very nice spot with a great soundtrack. Well done all.
Stand out work from the Brand. Great song, great execution…and to think – all the talent are in fact RAC staff!!
Ah. Perth advertising of old. The vignettes. The big track. The single line of VO. This is how we like it.
Can we have some credits please?
It’s a love fest on the blog lately. I’m liking it.
Yes I agree. It looks like Garry Horner is the shake-up the agency needed. Well done.
Who do you think they’ll replace the wipper-snappers that just left with? More juniors maybe?
Why the love in? The ideas been done already. Burn this before your colleagues see it. Shred before colleagues see it. Eat it before colleagues see it..you get the idea. Curtin I think.
What the heck..we are in the age of recycling.
12.55 sssshhh you’ll jinx it
Sad to see it’s Josh’s swansong at the Brand. 🙁
Credits:
Creative: Josh and Rikki
Garry Horner, Ian ford
director: nick Reynolds and 8com
AD: sue Stirling
Nice work all round.
Simple , elegant and beautiful.
Well done. Nice work Brand.
Shoots a hole in the continual whining that people are out to get you and others on this blog.
Do great work like this and the bear ears and you’ll find we can all be very fair in our comments. Do rubbish like the last RAC campaign, Pamela Anderson, Curtin lightbulbs or scam at the padc and we will also be fair.
Who’s the guy in the pidgeon scene?
I wouldn’t be surprised if we saw him on Home and Away before long – a natural.
Subtle, clear and original.
I agree with Hollywood Star – who is that pidgeon guy? He makes acting look so effortless. If Home and Away don’t take him on I’m sure he could make a few dollars busking in Forrest Chase, there are quite a few pidgeons around that area.
‘Pigeon’. ‘PIGEON’.