RAC HEAD BRANDING SURVEY
This week’s WA Business News carried their annual Branding Survey and for the second year running the RAC topped the list as the most recognised brand. In second and third place, again for the second year running, were Bunnings and HBF. The WA Business News survey is restricted to brands originating in WA or with special significance in WA and is compiled following a survey of local advertising, marketing and PR agencies.
Rounding out the Top 10 are Lotterywest (up from 6th to 4th), iiNet (not ranked last year and now 5th), Bankwest (dropping one place to 6th), West Coast Eagles (down from 4th to 7th), Wesfarmers (not ranked last year and now 8th), Woodside (not ranked last year and now 9th) and Little Creatures (not ranked last year and now 10th)
The comprehensive eight page coverage of the survey also includes five other tables – Best Employer Brands (Wesfarmers and Curtin Uni), Top Corporate Brands (Fortescue Metals Group and Wesfarmers), Top Emerging Brands (Fortescue Metals Group and iiNet), Most Improved Brands (iiNet and Murdoch Uni) and Top Underachieving Brands (Bankwest, Evans & Tate, The West Australian, West Coast Eagles and Synergy).
See the July 17-23 edition of WA Business News for full coverage.
6 Comments
This survey only goes to illustrate how few brands are left in the WA marketplace. It might be interesting to list the brands that have disappeared over the past 10 years or so.
It’s good to see a story on here about brand advertising that has some relevance to the real world. It’s funny, but you would think from the blog that the industry was all about getting stuff up, getting it into awards and then counting how many times you had done this in a year. No offense to the guys who live and breathe this and think that’s what advertising is all about, but If I were RAC, Bunnings and HBF, I would be very very happy with this result. Well done to the agencies involved.
What happened to Bedshed?
1.58 That’s such a tired old drum you’re beating and such a cop out . Great agencies and great creatives strive to build great brands and win awards at the same time, the two should go hand in hand. Look at Sony, look at Nike, look at Apple, X-Box, the list goes on and on and on. Being effective and being noticed by outspending and out shouting everyone else in the market is easy and average. Hats off to HBF, they’ve made some great great work, the others have made a lot of noise. It’s so easy to target the people who strive to produce creative work that is of a world class standard by using this lame old chestnut. You’ll find that these same people are working just as hard and just as responsibly on every brief that lands on their desks.
10.37. Nicely put. I don’t disagree with you about effectiveness and creativity and the examples you provide back this up. But everyone knows someone in their creative department who bends the rules for their own glory. All those run-once-behind-the-clients-back-and-forget-them ads that suddenly appear around PADC time locally, and nationally for the Caxtons and Award. It is all just so embarrassingly self-serving. Great work comes about as a by-product of great thinking, not as a replacement. Ultimately it is this great thinking that also delivers results for clients.
Nicely put 2:35. It took seven sentences to contradict yourself?