Publicis Worldwide set to launch Marcel in Australia with David Nobay as creative founder

CB can reveal that Publicis Worldwide is launching its creative hotshop, Marcel, in Australia and the new business will be led by David Nobay (far left) as founder and creative chairman.

After a short hiatus from the industry, Nobay will lead the new Marcel agency when it officially launches in early January and will join the Publicis Worldwide Global Creative Board. He will also take up the newly created role of creative chairman of Publicis Worldwide Australia, working closely with CEO Andrew Baxter (above, right) and Iona Macgregor (centre), chief strategy officer. Macgregor, who joined Publicis Australia less than a year ago, was previously managing director and head of strategy at Marcel’s flagship office in Paris.