Professor Mark Ritson says 2017 will be an “extraordinarily bumpy” year for media

Melbourne Business School’s Professor Mark Ritson was the keynote speaker at the 2016 National Radio Conference held recently.

Ritson is well-known for challenging conventional wisdom and accepted norms around media and marketing. Although geared to its radio audience, his presentation was a typically blunt assessment of the media environment overall and the challenges that lie ahead.

Watch his presentation HERE (54:23)