Bestads Top 6 of the Week reviewed by Kevin Pereira, ECD of Euro RSCG Singapore
I have to admit, I didn’t start out liking it, but after a rather long walk, the Nike +: Day in the life had me hooked. Runner up was a toss-up between DB Export: The Great Wine Depression and Sony Playstation’s: The world is in play. But then I decided the Playstation one is basically the same ad they shot over ten years ago, but this time with a shed load of After Effects. DB gets it for being manly and true.
And the winner is, Tui: DIY roses for helping the boys out again. I really couldn’t find a runner up from the other five. But put a gun to my head and I’d say Americans for Grammar, (but only if they start spelling ‘colour’ and ‘favour’ correctly).
The Cancer Patients Association: Chanting Lighter is simple, arresting and culturally spot on. Loved it. Loved the looks on some of the punters faces.
Monteith’s twigs is a close second.
Winner: Amnesty International‘s slide to unlock is simple and good. I was less inspired by the on-ground activation.
Runner up: Western Union‘s singing telegram had a few steps to make it work, but it worked. Rather well actually. Somewhere on the world wide web, I am singing a duet with Sunidhi Chauhan. She’s my favourite.