P&N Bank extends ‘Power of &’ platform with latest campaign via 303 MullenLowe, Perth

303 MullenLowe, Perth has launched a new campaign for WA’s only local customer-owned bank, P&N Bank.

The campaign marks the next phase of the brand’s successful ‘Power of &’ platform – setting out to further demonstrate how P&N Bank’s customer-owned model and collective philosophy benefits its customers day in, day out.

Says John Linton, planning director, 303 MullenLowe: “The Royal Commission has placed a spotlight on the ethics and integrity of the big banks. It’s an incredibly important time for people to know that there are legitimate alternatives like P&N out there who are set up to represent and benefit their customers, rather than shareholders.”

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Says Kelly Fryer, manager brand and marketing, P&N Bank: “We set 303 MullenLowe a challenging brief to not only extend our “stronger together” brand territory but to also articulate a number of rational reasons to bank with P&N across a range of executions.

“We think they did a fantastic job in creating everything we set out to achieve.  We absolutely love the visual of a group of people coming together to lift and support an individual which is exactly what P&N’s customer-owned model represents.”

Across video and out-of-home, the campaign uses a simple visual metaphor to communicate how P&N Bank’s membership works together for the benefit of each individual.

Says Richard Berney, executive creative director, 303MullenLowe: “It’s hard to fault the original concept of ‘mutual banking’. A community pools their money, so that when individuals need a boost – it’s there. P&N are customer-owned so they are one of the few banks that are still true to this model – and that became our big idea. Our customers are literally lifted up by their community.”

P&N Bank

Photographer: Luke Carter-Wilton