PITCH CITY! RAC THE FOURTH BLUE-CHIP CLIENT TO REVIEW THIS MONTH

UPDATE: RAC Communications Consultant Michael Harris has told Campaign Brief that the review is a closed tender and part of a due diligence review being undertaken. Harris said it covers the entire RAC brand portfolio – not just Insurance – and only 3 agencies have been invited to participate. He said he was “not at liberty” to disclose the three agencies involved.

Perth is in a pitch frenzy with RAC Insurance coming up for grabs. It is the fourth major account to come up for review or change agency over the past few weeks.

RAC has been with The Brand Agency for around 17 years and have sent out expressions of interest to several Perth agencies including 303, who heard they are to lose the HBF account to Meerkats at the end of the year.

It is believed the RAC review is a precurement led tender and thus will be a credentials only review.

The Brand Agency are also involved in a major creative pitch to retain the Burswood account. Tenders were received by Burswood on Friday and it is believed 303 and Gatecrasher will join The Brand Agency and present to the client late November.

This latest pitch means it is a busy time for some Perth agencies with HBF, IKEA, Burswood and RAC adding up to around $30 million in billings.