Traffik makes fashion dance for Forrest Chase
Perth’s centre of style for fashion shopping, Forrest Chase, held a unique series of dramatic interactive visual performances to support the launch of their new season fashion campaign.
The performances blended puppetry and music to show Forrest Chase fashion coming alive (see video). People were stopped in their tracks by the sight of clothes dancing and gliding in the city’s centre. Promotional staff distributed postcards throughout the performances that promoted Forrest Chase’s e-catalogue and e-competition. This resulted in a direct response with a high number of e-competition entries received immediately after the performance times. The event was organised by Marketforce’s experiential arm Traffik WA.
CREDITS:
Creative Director: Andrew Tinning
Creative: Guy Hamilton Howlett
Experiential Director: Brian Murphy
Communications Manager: Christine Lim
Forrest Chase Marketing Manager: Lisa Jolley
14 Comments
Jesus dude, that’s really cool. It’s a shame you couldn’t have filled the Chase with clothes-people dancing around like that, I would’ve paid to see it.
Nice work.
Lovely track too, was that a Guy Tiger original composition? Much rather hear that music than whatever that bongo hippy was smashing out…urggghh.
And what the fuck is Traffik?
That’s really nice work guys 🙂
Great work!
That is really cool. The spontaneous interaction from the public is great. Another beautifully simple idea from Marketforce.
Nice idea. But it’s a pity you didn’t get Laliya to agree to put their music on the video. A lot of the people hanging around were probably there just chilling to the music and the movement of the clothes would have been integrated with the tune in the audience’s eyes. I am surprised nobody has used them on an ad yet. If you have no idea what I’m on about check them out on YouTube: http://www.youtube.com/watch?v=XlIRJvUwo4s
All these Marketforce stories flooding the blogs yesterday and today. It’s almost as if you’re softening us up for a special announcement CB!
10:42am – Traffik is the experiential arm of Marketforce – Experiential is creating interactive environments for consumers. Traffik’s head office is in Sydney more info here – http://www.traffik.com.au
Cheers,
Brian
“Traffik is the experiential arm of Marketforce – Experiential is creating interactive environments for consumers.”
Uuuummmm…Isnt this is somewhat similar to the circa 1980’s/90s description of a “Sales Promotions Agency” ??? Apparently these days handing out pieces of sausage on toothpicks in Woolies is called “Experiential”.
This sounds a bit like the wankers who are already talking about “best practice models” on how to use Twiiter in social networks. With Twiitter having been founded in 2006 (thats founded, not developed) – yeah, Im sure they’ve had time to develop “models” on Twitter. Let alone narrow down to “best practice.
Im sorry, but as a client, the advertising industry does no favours for itself in its attempt to blind clients with wank. And generally the “arm” of any “new” division in Perth is generally some lame person (generally a no-body from the UK or Asia) plonked in an office with a shingle. Sorry – doesnt make for a division, let alone a commercially viable business entity.
Sorry – but Andrew Tinning does not need an “Experiential arm” to conceive, develop or execute an idea. I’m pretty sure he would have come up with, and executed this great work by himself, with his own creative team backing him. My guess is that the “Experiential Arm” would have had nothing to do with it.
Nice work anyway…whoever really did it.
Experiential Sausage Man
If in fact you are a client, the many decent and fair individuals that make up your body of peers would be recoiling in disgust at your absolute lack of professionalism.
Because you seemingly couldn’t be bothered checking your facts before jumping on to the blog, let’s try and get some balance into your diatribe:
Experiential is neither ‘handing out pieces of sausage at Woolies’ any FMCG client will tell you that is simply called sampling nor is it Sales Promotion – it’s a whole lot more.
Experiential is in wide use in the US, UK, Europe and in Australia brands like Vodafone, Gillette, Lloyds TSB, Smirnoff, V Energy Drinks, Olay, St George Bank, Telstra, Visa, and Holden to name only a few are great advocates for it’s brand and business developing power. Here in Perth, the likes of Brownes, Lotterywest, office of Road Safety, SGIO, Skyy Vodka and Forrest Chase have felt it’s very positive effects. In all these cases a highly targeted and creative consumer engagement strategy was executed and its outcomes measured precisely. I would argue that you are battling a tide of some significant proportions if you are going to continue to describe Experiential as an ‘attempt to blind clients with wank’.
As for your tasteless, inaccurate and downright rude description of the hardworking, passionate and creative team of people contributing to this ever growing communication discipline as ‘lame/ a no-body from the UK or Asia, plonked in an office with a shingle’ that is somehow lacking credentials as a viable business, you are simply wrong. In our case, Brian Murphy and his team are hardly lame or nobodies. Their many client testimonials would suggest the complete opposite in fact. You see Brian’s team includes a fantastic, highly awarded creative department, brilliant strategists and a swag of outstanding suppliers executing the ideas to perfection. It’s integration at its best.
How about this, why don’t shed your anonymous cloak and send me an e-mail.I’d happily share our Experiential credentials with you. Hey what have you got to lose, you never know you might even learn something new.
very clever work! love the interactivity and the whole concept. very unique. well done to those who worked on this.
AT said: Mr. Sausage man I’d love to take the credit for such a lovely piece of creative thinking but fortunately I’m blessed with being in charge of some wonderful young brains that put my tired old one to shame. Let me assure you that the Guy behind this particular piece was indeed Mr. Howlett flying solo.
The client is very happy with the final results on the traffic to the website which has exceeded expectations.
Further to this it was today named this weeks best Outdoor on bestadsontv.com – More here: http://bestadsontv.com/news/blog.php?id=7292
Not bad for a department full of lame nobody’s 😉
well executed