Perth Zoo plays ‘Who am I?’ in latest radio campaign via The Brand Agency + Eardrum
April 17 2013, 8:24 am | | 4 Comments
Can you guess which animals at Perth Zoo are playing a game of Who Am I?
The Brand Agency, Perth created a radio campaign to showcase the unique personalities of some of the zoo’s lesser known animals, while encouraging families to visit the zoo to find them and win prizes along the way. The campaign was written by James Wills and directed by Ralph van Dijk from Eardrum.
4 Comments
Very funny, don’t know which one i like best….
Tough act to follow considering the previous campaign, but this campaign nails it. I love the fact that the ad stayed with me for hours while I tried to work out the animals. Very, very smart stuff.
Love your work James!
Bloody good.