Perth Royal Show gets Tattooed
The Royal Agricultural Society of Western Australia has appointed Tattoo Creative to manage the strategic brand development and advertising services for The Perth Royal Show.
Tattoo Creative director, Cameron McDiven, said the new brand direction would define the Perth Royal Show as the State’s premier community event.
“We are working with the RAS on a five year strategic plan that will uncover the bigger picture, highlighting just how unique this event is to Western Australians – and how it could be even more unique,” McDiven said. “It is also about communicating the incredible ways this not-for-profit society gives back to the community. In my opinion they have been too humble about it.
CEO of The Royal Agricultural Society of Western Australia Martin Molony said that working with Tattoo Creative would offer an opportunity to reposition the Perth Royal Show and develop marketing strategies for the future.
“Each year the Perth Royal Show profiles Western Australian industries, produce and people in the single biggest community celebration in the State. Our aim is to maximise the event’s appeal while continuing to educate and entertain with a unique mix of competitions, displays and attractions.”
The 2009 Perth Royal Show is on from September 26 to October 3.
4 Comments
Please people, get a copywriter or someone who understands english to write your interview next time.
How on earth can something become “even more unique”?
Hey, the guys doing a great job. You sound like one of the few anal copywriters who blight the industry.
Next time try writing something worthwhile or at least positive…please!
Funny – sounds like the same old thing the RAS has been working on for the past 5 years.
getting a tattoo is so kool but it hurts